Swedish designer Viktor Hertz has created a series of 'honest logos' which show us what famous company brands would look like if they were brutally honest about their products. Viktor was born in Uppsala, Sweden, in 1983. His work is usually inspired by pop-culture, satire and humor, often using visual metaphors. His work has been featured in numerous worldwide exhibitions, magazine's and books, and has also had his own work exhibited. We think his satirical take on branding and consumerism is a work of genius.