Question time - Hands up if your business card doesn't match your website. Or if your company logo is different on your signage then it is on your stationery, or if your competition looks fresh and contemporary making your brand look out of date. Confused? So are your potential customers.
A strong brand helps you cut through the noise of a crowded marketplace, in order to convey your offering, giving potential customers a reason to choose you. It also gives your current customers reassurance that they have chosen the best.
Some of the biggest mistakes we see with small to medium business's make are:
• Using multiple / different logos
• Using different company straplines
• Using different off-brand colours / images
• Using language that doesn't reflect the company
If you feel your brand isn't suited for the current atmosphere, needs to be updated or simply isn't as effective as it could be, we can help. Contact us to get started.